Key Performance
Indicators and Goals

The Key Performance Indicators reflect our priorities. We established these last year. Here is an update on our performance, where we achieved strong results and where we fell short this year. Select the Key Performance Indicator to learn more about our progress toward meeting our targets in 2011.

Stakeholders: Improve our reputation with all stakeholder groups

Improve overall reputation across all stakeholder groups by 3 percent as measured by Allstate’s Reputation Scorecard.

Allstate’s Reputation Scorecard measures our performance against the expectations of our key stakeholders: agency owners, customers, employees, investors, policymakers, opinion leaders and consumers.

ProgressDid Not Achieve

2011 — Did not achieve; progress varies by stakeholder group.
2010 — Established baseline.

Read more on Stakeholder Engagement >

Business Practices: Employee Diversity

Earn a spot on The DiversityInc Top 50 Companies for Diversity® list on an annual basis. DiversityInc’s Top 50 measures four key areas: CEO Commitment, Human Capital, Corporate and Organizational Communications, and Supplier Diversity.

Companies must score above average in all four areas to earn a spot on the list and demonstrate strong consistency across the board in their diversity-management initiatives. Companies are measured within their industry classifications.


2011 — Achieved. Ranked 43rd among DiversityInc’s Top 50 Companies for Diversity.
*Allstate has been notified that we have received this honor for 2012 as well (moving up to the 37th position—up six spots from the 2011 ranking)
2010 — Did not achieve.
2009 — Did not achieve.
2008 — Named to Top 25 Noteworthy Companies for Diversity, DiversityInc Magazine.
2007 — Achieved.
2006 — Achieved.

Read more on Employee Diversity >

Business Practices: Supplier Diversity

Achieve 9 percent of Allstate’s total procurement spend with businesses owned by minorities, women, veterans and members of the lesbian, gay, bisexual and transgender community by 2015.

ProgressOn Track to Meet Goal

2011 — On target: 5.9%
2010 — 5.4%
2009 — 5.7%
2008 — 4.1%
2007 — 5.0%
2006 — 4.2%

Read more on Supplier Diversity >

Environment: Energy Reduction

Reduce energy use 20% by 2020 for Allstate-owned facilities (compared to our 2007 baseline).

Our focus is on improving energy efficiency of Allstate’s operations, reducing electricity demand and exploring renewable energy options.


2011 — 4.76% reduction from 2007 baseline (5.06% reduction from 2010)
2010 — 0.32% increase from 2007 baseline (0.96% reduction from 2009)
2009 — 1.29% increase from 2007 baseline (0.29% reduction from 2008)
2008 — 1.58% increase from 2007 baseline
2007 — Baseline set

* Over the past year, we improved our data collection management systems, and we are now able to report better on our energy use and emissions data. As a result, our reported numbers from previous years are slightly different this year, reflecting our more accurate accounting systems,

Read more on Energy Reduction >

Environment: Carbon Footprint

Maintain or reduce Allstate’s carbon footprint on an annual basis.

Allstate regularly publishes the company’s environmental performance in our annual response to the Carbon Disclosure Project survey (using 2007 as baseline).

Carbon footprint reductions are driven primarily through improved operational efficiency of company-owned buildings, use of more fuel-efficient vehicles in our corporate fleet, and more carefully regulated air travel by employees.


2011 — Achieved (9% decrease over prior year, total 25% reduction since 2007)
2010 — Achieved (3% decrease over prior year, total 15% reduction since 2007)
2009 — Achieved (7% decrease over prior year, total 12% reduction since 2007)
2008 — Achieved (5% decrease over prior year)
2007 — Baseline set

Read more on Carbon Footprint >

Environment: Real Estate

Focus on the sustainability of our real estate by ensuring that many major office renovations and most new construction projects are Leadership in Energy and Environmental Design (LEED) certified by the U.S. Green Building Council.


2011 — New Idaho call center in Chubbuck-Pocatello achieved LEED Silver certification.
2010 — Pursuing LEED certification of new Idaho call-in center in Chubbuck-Pocatello, Idaho, slated to open in 2011.

Read more on Real Estate >

Environment: Paper Reduction – Employee Focus

Reduce overall internal employee-use office paper by 25% by 2010. New goal is to maintain paper-reduction levels established in 2010.

In mid-2009, Allstate set a goal to reduce office paper use in our corporate facilities by 25% by 2010.


2011 — Achieved. 11.4% reduction from 2010 level .
2010 — Achieved. 41% reduction in office paper in our corporate headquarters and more than 50% in our field offices compared to our 2008 baseline.
2009 — Well on pace to achieve 2010 target: 21% reduction.
2008 — Baseline set.

Read more on Paper Reduction (Employee Focus) >

Environment: Paper Reduction – Customer Focus

Reduce paper delivery to customers by 20% by 2013 (2009 baseline).

We’re reducing the volume of paper sent to customers through the use of convenient, cost-effective and environmentally friendly options for customers such as EZPay, eBill and ePolicy.


2011 — Achieved educed customer paper by 22.4%, saving approximately 24 million pieces of paper.
2010 — Well on pace to achieve 2013 target: 11.8% reduction totaling approximately 14 million pieces of paper saved.
2009 — Baseline set.

Read more on Paper Reduction (Customer Focus) >